Learn proven strategies to improve your Trustpilot reviews and ratings. Discover ethical methods to encourage genuine reviews from satisfied customers and enhance your business credibility.
Trust Scores
Reviews
Conversion
Methods
Trustpilot is a leading global review platform that shapes trust, conversion rates, and brand reputation. Strong scores directly influence customer confidence and sales.
Proven methods to encourage genuine reviews on Trustpilot
Send automated follow-ups with direct Trustpilot links so customers can share feedback with minimal effort.
Embed Trustpilot widgets and trust scores across your site and checkout to build confidence and prompt reviews.
Optimize emails and landing pages for mobile so customers can leave reviews from any device in seconds.
Reply to every review with gratitude and professionalism to reinforce trust and resolve issues quickly.
Strategies to maximize the impact of your Trustpilot presence
Complete your Trustpilot profile with accurate details, quality visuals, and compelling descriptions to build credibility.
Leverage automated invites, widgets, and analytics to streamline review collection and display social proof.
Track new reviews, monitor KPIs, and identify themes so you can refine service and messaging.
How to maintain long-term trust through your Trustpilot reputation
Communicate openly about policies and respond honestly to feedback to build lasting trust.
Reply to reviews within 24 hours to demonstrate attentiveness and service commitment.
Deliver reliable, high-quality experiences so positive reviews happen naturally.
Turn feedback into action and show customers you evolve with their needs.
These behaviors damage trust and break Trustpilot policies
Never create or buy fake reviews—Trustpilot can detect and penalize fraudulent activity.
If you offer incentives, make them available for any feedback; rewarding only positive reviews violates policy.
Employees, family, and partners should not review your business; it undermines credibility and breaks guidelines.
Unanswered reviews signal neglect. Address praise and criticism promptly to show you care.
Start using these ethical Trustpilot strategies today to strengthen your trust score, conversions, and customer loyalty.