Learn proven strategies to improve your Booking.com reviews and ratings. Discover ethical methods to encourage genuine reviews from satisfied guests and increase your hotel's booking rates.
Ratings
Bookings
Visibility
Methods
Booking.com is the world's leading online travel platform, with millions of travelers relying on reviews to make booking decisions. Your review score directly impacts visibility, ranking, and booking conversion rates.
Proven methods to encourage genuine reviews from satisfied guests
Send personalized thank-you emails after checkout, expressing appreciation for their stay and gently encouraging them to leave a review if they enjoyed the experience.
Provide thoughtful welcome amenities like local snacks, guidebooks, or small gifts. These gestures create positive first impressions and increase the likelihood of positive reviews.
Maintain excellent guest service throughout their stay. Respond quickly to requests, address concerns promptly, and go above and beyond to ensure satisfaction.
Respond to all reviews professionally and promptly. Thank guests for positive reviews and address concerns in negative reviews constructively.
Focus on creating exceptional experiences that naturally generate positive reviews
Go above and beyond what guests expect. Provide extra amenities, local recommendations, and personalized touches that create memorable experiences.
Ensure your hotel is always clean, well-maintained, and accurately described. Consistency in quality leads to consistent positive reviews.
Help guests feel welcomed and create emotional connections. Personal touches and genuine hospitality often lead to glowing reviews.
When and how to request reviews for maximum effectiveness
Request reviews within 24-48 hours of checkout while the experience is fresh in their memory. This increases the likelihood of detailed, positive reviews.
Only request reviews from guests who had positive experiences. Pay attention to their feedback during their stay to identify satisfied guests.
Ensure your review request process is mobile-friendly. Most guests will leave reviews on their smartphones through the Booking.com app.
Personalize your review requests by mentioning specific details about their stay or experiences. This makes the request feel genuine and thoughtful.
These practices can harm your reputation and violate Booking.com's policies
Never create fake reviews or ask others to write fake reviews about your hotel. Booking.com has sophisticated detection systems and penalties can include account suspension.
Avoid offering incentives only for positive reviews. This violates Booking.com's policies and can result in penalties or review removal.
Never have employees, family members, or business associates write reviews about your hotel. This violates Booking.com's terms of service.
Don't be overly aggressive or pushy when requesting reviews. This can create negative experiences and potentially lead to negative reviews about your hotel.
Start implementing these ethical Booking.com review improvement strategies today. Build a strong reputation that drives more bookings and increases your hotel revenue!